FITNESS GURU JACK LALANNE
WAS MUCH MORE THAN HIS JUICER MACHINE he frequently promoted
Jack LaLanne was/is my hero, for several reasons . For one, there was the local interest as he grew up near my home, in Berkeley, CA and had one of the first health clubs in Oakland . I remember, as a kid, watching his TV program in living black and white. He was older but I loved his spirit and self-assured attitude, something perhaps lacking in myself. He would sing ‘There’s No Tomorrow’ to the melody of “o Solo Mio,’ more familiar to me then as Elvis Presley’s ‘It’s Now or Never.’
Before exercising was popular, Lalanne was perhaps the one guy one could believe in. He was certainly laughed at, by some, in the beginning, though he must have had enough believers like me, as he stayed on the air for 34 years from the fifties thru the seventies and has continued to spread his gospel until now thru his spectacles like pulling boats on his birthday, local appearances and special events. I even bought not one, but two of his juicing machines just because they were his. (Actually, I had forgotten I bought the first one when I bought the second.) Unlike more recent, trendy, younger, fitness gurus , many of whom LaLanne has outlived, Jack was all about simple, common sense exercising. It was pushups, sit ups and the like. `Most of the other gurus faded fast, and passed on at younger ages, as LaLanne continued to spread his message. There was Pritikin, of the Pritikin diet and Atkins of the high card diet. Jim Fixx wrote the book how running could keep you fit, only to pass on while he was jogging, at a young age.. Then there was the Power Bar guy who passed at age 51. LaLanne even outlived his local protégé, Norman Marks, who LaLanne helped put in busines with one of the first health clubs, in Oakland, on Harrison and 14th Street, not far from some property my parents owned; though Marks passed a couple years ago at 86, the club lives on.
With LaLanne there were no gimmicks, other than a simple simple ‘band’ to give one a deeper strectch or a chair to lean on. Sure, he sold some vitamins and the juicer, hailed by some; even if I could never get behind it I still have the box it came in proudly displayed high on a kitchen shelve with Jack smiling down. I remember his TV program, which aired out of San Francisco, which featured just Jack in his jumpsuit, sometimes accompanied by his dog. Organ music would swell when Jack told viewers to breathe out.
JACK LALANNE, LAST OF THE ORIGINAL FITNESS GURUS
Jack would introduce his straight ahead calisthenics in his confident, fast-talk style and finally sign off with his song. It was the 1950 and early 60s when local TV featured many colorful characters you don’t see any more, such as Al ‘Jaxxbeaux’ Collins and Mayor Art, along with LaLanne. Later, Jack’s popularity spread with national programming, yet LaLanne would always remain true to his California roots and maintain his main home in the seaside mid-state community of Morro Bay, where he was the local celebrity, along with his long-time second wife, Elaine, who would join often join him on specials, such as the recent retrospective on PBS, pubic television.
ORIGINAL FITNESS GURU
I loved LaLanne’s dramatic presentations, like swimming to Alcatraz on his 60th(?) birthday or pulling a boat for another birthday. He could be brash, saying ‘it’s crazy’ that people can’t devote a half hour for exercise three or four times a week to make them feel better ,healthier and live longer. Without that brashness, his message may not have gained the attention it did. LaLanne is certainly a testament to that and the words are especially meaningful today with the obesity problem in America.
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